Nike x dsg: Lego

We created an activation for kids seven to twelve to promote a big drop of children’s merch from the Nike x LEGO collaboration, especially the G.T. Cut 3 x LEGO footwear. Bouncing from the look of the products featured, we incorporated a space theme throughout. Intro’d by noted Nike athlete and LEGO building enthusiast Myles Turner, the event combined the athletic spirit of Nike with the creative energy of LEGO bricks by setting up foam obstacle elements and combining it with a slow-mo capture of a trampoline dunk moment. The children designed their own courts with a custom-made LEGO baseboard and LEGO bricks that represented the real-life obstacle pieces that would then be built in that formation by parkour experts and brand ambassadors.